evaluation of innovation

Task 2 (50%)

Select these3 of the Design Council case studies and compare and contrast the process of creativity and innovation involved, in the development of a product, a service and a process.

Explain why the innovation came about, what drove the creative spark and how was this forged into an effective innovation. What is the nature of the innovation? Has it had a radical or incremental impact? How did the innovation add value to the organization, its customers or the environment?

Additional credit will be given where the report is supported by further research beyond that presented in the case studies and provides further insight and the basis for more detailed analysis. Copies of the case studies used must form part of the appendices for the assignment(max 1000 words).