Developing & Managing Offerings
Review the material in Chapter Seven on Developing and Managing Offerings.
For this assignment, write a minimum of 250 words answering the following questions:
Developing & Managing Offerings
- What are the seven steps in the offering development process?
- What are the key activities in each step?
- How should a company evaluate new ideas? What are the criteria?
- What strategies do firms pursue when their products enter the decline stage?
- Developing & Managing Offerings
You are expected to provide references in APA format. It is also your responsibility to respond to three classmates by providing comments, asking questions, or having a conversation about their main post. Feedback should be appropriate, meaningful, and helpful.
Overall, your comments should contribute positively to the conversation by broadening or clarifying it. Feedback should be at least 3-4 complete sentences (100 words).
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