3302 Consumer Behavior

Present an example of an observation and inference. Your response should have four parts. First, describe the person you observed by gender, age, and situation (e.g., a pregnant woman in her early twenties walking in the market with two small children). Second, describe the person’s interaction with a product or service (e.g., the woman stopped at the fruit stand, examined a papaya, asked the vendor what it cost, and put it back in the pile without purchasing it).

3302 Consumer Behavior

Third, make an inference about his or her motives, priorities, or perceptions (e.g., She perceived the papaya as being of poor quality.) Fourth, make one alternative inference about his or her motives, priorities or perceptions (e.g., She determined that the price was too high, and she gives a higher priority to buying other products at this time.)

3302 Consumer Behavior

Present an example of an observation and inference. Your response should have four parts. First, describe the person you observed by gender, age, and situation (e.g., a pregnant woman in her early twenties walking in the market with two small children). Second, describe the person’s interaction with a product or service (e.g., the woman stopped at the fruit stand, examined a papaya, asked the vendor what it cost, and put it back in the pile without purchasing it).

3302 Consumer Behavior

Third, make an inference about his or her motives, priorities, or perceptions (e.g., She perceived the papaya as being of poor quality.) Fourth, make one alternative inference about his or her motives, priorities or perceptions (e.g., She determined that the price was too high, and she gives a higher priority to buying other products at this time.)