COM510 Business Communications Week 9 Remember it is important to grab your audience’s attention. Think about what you are passionate about, and what stands out about you. Create empathy and use supporting statistics and stories. Pay attention to your pace, body language, and tone. Be sure to Wow and use “Moments that Matter.” Relax and be yourself, you won’t go wrong. Don’t be nervous, make this fun, it is meant to be practice and a learning experience for those of you who haven’t done a lot of videos yet. We’re here to support you.
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COM510 Business Communications Week 9
- Develop an outline for your video that includes the following required components.
- Create a catchy headline to get your audience’s attention.
- Develop three main points and three supporting points for each main point.
- Example: Three ways to keep up with trends
- Main Point 1: Social Media.
- Supporting Point 1: communicate anytime, anywhere.
- Supporting Point 2: source of knowledge and learning.
- Supporting Point 3: connect with those that have common interests.
- Main Point 1: Social Media.
- Example: Three ways to keep up with trends
- COM510 Business Communications Week 9
- Create a conclusion or call to action.
- Describe the action you want your audience to take after watching your presentation.
- Develop a script based on your outline.
- Practice using the script until you feel ready to record your video.
- Create your personal brand video keeping the following key points in mind.
- Identify your target audience.
- Develop a plan.
- Tell stories people want to hear.
- Match your content to your brand voice.
- Feature your brand colors and logo.
- Create your video using Media Gallery in Canvas, keep it simple.
- The following instructions will assist with the submission of your outline, script, and personal brand video.
- Remember the 5 A’s of personal branding: awareness, authenticity, action, adaptation, and accountability.
COM510 Business Communications Week 9 requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.
Help Resources
- Check out this interactive tutorial: Using Your Own Words: Preventing PlagiarismLinks to an external site..
- Check out the COM510 Business Communications Library Guide.
The specific course learning outcome associated with this assignment is:
- Apply appropriate communication techniques to develop and enhance your personal brand.
- Explore various methods to motivate, delegate and provide effective feedback in a business environment.
View Rubric
Week 9 Assignment – Personal Brand Mini Ted Talk Presentation | ||
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Criteria | Ratings | Pts |
Develop an outline for the Personal Brand video that includes the three required components. | 75 to >67.49 ptsExemplaryDeveloped an outline for the Personal Brand video that includes the three required components.67.49 to >59.99 ptsCompetentDeveloped an outline for the Personal Brand video that includes two of the required components.59.99 to >52.49 ptsNeeds ImprovementDeveloped an outline for the Personal Brand video that includes one of the required components.52.49 to >0 ptsUnacceptableDid not develop an outline for the Personal Brand video that includes the three required components. | / 75 pts |
Develop a script that includes the content in the outline. | 75 to >67.49 ptsExemplaryDeveloped a script that includes the content in the outline.67.49 to >59.99 ptsCompetentDeveloped a script that includes the content in the outline, but the content is out order and lacks clarity.59.99 to >52.49 ptsNeeds ImprovementDeveloped a script that includes some of the content but not all of the content in the outline.52.49 to >0 ptsUnacceptableDid not develop a script that includes the content in the outline. | / 75 pts |
Create a personal brand video that includes the key points. | 75 to >67.49 ptsExemplaryCreated your personal brand video that includes the key points.67.49 to >59.99 ptsCompetentCreated a personal brand video but did not include all of the key points.59.99 to >52.49 ptsNeeds ImprovementCreated a personal brand video but did not include the key points.52.49 to >0 ptsUnacceptableDid not create a personal brand video that includes the key points. | / 75 pts |
Writing is clear, includes appropriate writing mechanics, and follows SWS formatting requirements. | 25 to >22.5 ptsExemplaryWriting has very few spelling, punctuation, and grammatical errors; few fragments, comma splices, and run-ons. 0–2 errors present.22.5 to >19.99 ptsCompetentWriting has spelling, punctuation, and grammatical errors that are distracting in a few places; few fragments, comma splices, and run-ons. 3–4 errors present.19.99 to >17.49 ptsNeeds ImprovementWriting has spelling, punctuation, and grammatical errors that are distracting in some places. 5–6 errors present.17.49 to >0 ptsUnacceptableWriting has spelling, punctuation, and grammatical errors, fragments, comma splices and run-ons that distract from the message. More than 6 errors present. | / 25 pts |
Total Points: 0 |