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Marketing Development Purpose: The purpose of this assignment is for students to prepare a hypothetical brief to inform the development and marketing of a new recovery drink for athletes. Background: Lion is a beverage and food company that operates in Australia and New Zealand https://lionco.com/. (Links to an external site.)They are planning to launch a new recovery […]
Benefits & Costs intermediaries M1.Choose an organization: Describe Distribution Channels, Benefits/Costs of intermediaries Choose a firm that produces tangible products (NOT a retailer) that are ultimately sold to final consumers and is part of a distribution channel involving at least one other independent organization as an intermediary and uses at least two different sales channels […]
Harley Davidson Strategic Analysis the case study is about Harley Davidson motorcycles company. You need to answer the questions by understanding Harley Davidson case. Strategic Analysis Clear evidence of holistic strategic understanding though the application of a significant number of relevant module concepts and tools of analysis: conceptual interrelationships, holistic value judgments, and reinterpretation/ adaption […]
Sales Management Part A: Fully describe three (3) measures for assessing the effectiveness of a sales force as a whole. Explain why they are important, what they determine, and how sales managers apply these criteria to sales force performance evaluations. Part B: You are a sales manager in the electronics industry. Your firm had a […]
Principles of Marketing Discussion 1 By having an understanding of the product life cycle, business people can make savvy marketing choices. What is a popular item today that you’ve seen go through the product life cycle? Explain the characteristics for each phase of the product’s life cycle. How can each phase of the life cycle […]
Business Plan Breakdown —The Marketing Plan This is the second milestone of your business plan—the marketing plan. Tasks: Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4- to 5-page marketing plan for your chosen project. In your marketing plan, you should address […]
Brand Design Develop a new brand and visual identity Select a product category which, in your opinion, is in need of product and market development (focus on actual market potential). Having selected a product category and argued in favour of your choice, define the strategic framework for building a new brand within the product categoryin […]
Retailing Retailing has an impact on the daily lives of each individual all over the world. Retailing is “all the activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use” (Lamb et al., 2014, p. 231). After reading Chapter 14, you will obtain a foundation for understanding […]
Marketing Management Chapter 7: 1) Pick two companies with different branding strategies (ie: Corporate parent brands versus distinct product brands). Why do you think they are using different brand approaches? 2) Given the two brand names Mercedes-Benz and nabisco, choose several brand extensions that you believe make sense and several that do not. Explain why? […]
Marketing management Select a consumer product of personal interest—one that you have purchased within the past six months. It can be anything, just as long you are familiar with the product and generally understand how it is marketed. Using the matrix model of marketing management in Table 1.2, fill in the cells of the matrix […]
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