Marketing
Question 1.

A college wants to open up a campus in China and comes to you for advice. They are asking for cultural differences for students as opposed to the US. Using the Hofstede site, describe how Chinese students will differ from their US counterparts.

Question 2.

Review the links below for McDonald’s commercial explaining their McNuggets. Is this a successful ad camapign? What would you change in order to improve consumer confidence in their food products?

http://www.cnet.com/news/whats-really-in-a-mcdonalds-chicken-mcnugget-former-mythbuster-finds-out/

Question 3.

Review the video for beauty standards around the world and answer the 3 questions listed below

https://www.youtube.com/watch?v=RT9FmDBrewA Ester Honig

How can MAC cosmetics use this information to their advantage?

Are there any universal beauty standards that apply to all countries?

Which country is MOST unlike any of the others?

Question 4.

Design an ad campaign in the style of the brand Dove to convince consumers that skin whiteners are unhealthy and unattractive. Create a #hashtag theme with a celebrity endorser.
http://www.dove.us/Social-Mission/campaign-for-real-beauty.aspx

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