9.
Business
Company’s Overview
Choose a well known company, Assign a resource (RBV), find 1-2 recent articles for the assigned resource and bring it to class.Create a reference slide and cite your sources.
Financial Assets: include the financial holdings of the organization. Cash, Investments, credit…..
Physical Assets include: Equipment, Buildings, Raw materials
Human Assets: include the employees experience, characteristics, knowledge, judgment, wisdom, skills, abilities, and competencies.
Intangible Assets: include brand names, patents, reputation, trademarks, copyrights, registered designs, and databases.
Structural/Cultural Assets: include the organization’s history, culture, work systems, policies, working relationships, employee trust, and the formal organizational structure being used.
Analyze the resources and Determine and label which you consider strengths and/or weaknesses and why. Which resources do you believe are a source of competitive advantage? Why? Consider the questions below.
Part II The Company’s Social Responsibility and The new Business Environment
Label, explain, and support your analysis for each Section:
Vision, Mission, and Code of Ethics: Research the organization’s vision, mission, and code of ethics (add it to the PPT….)
Social Responsibility: Analyze whether the mission and/or vision shows Social Responsibility? Note: Corporate Social Responsibility is the obligation of organizational decision makers to make decisions and act in ways that recognize the interrelatedness of business and society. (add it to the PPT….)
The New Business Environment: How is the organization dealing with any of the following Drivers of the New Business Environment: Information Revolution, Technology, Globalization. Research the internet for any information which will show any attempts by this organization to deal with and/or take advantage any of the drivers. Give examples (add it to the PPT….)
Part III Internal analysis
choose one (Value Chain Analysis, an Internal Audit, Capabilities Assessment Profile) method and do an Internal Analysis.
Review the above sections and label Weaknesses and/or Strength
Part IV External Analysis: Porter’s Five Forces Model
Label, explain, and support your analysis for each section.
Current Rivalry (condition of competitiveness) Among Existing Firms
Threat of Potential Entrants
Bargaining Power of Buyers
Bargaining Power of Sellers
Threat of Substitute Products
Review the above sections and label Opportunities and/or Threats
Use tables on page 81 and 82 for assistance
Keep it Short and stick to the point you are trying to make
Part V External Analysis: The General Environment
All Sections must be completed
Label, explain, and support your analysis for each section (how will it affect your company/industry?).
EconomicInterest rates, Currency value, National budget deficit or surplus, Inflation rates, Consumer Income, Consumer Spending, Debt levels, Unemployment levels
DemographicGender, Age, Income levels, Ethnic makeup, Education
Socio-culturalThe country’s culture and how it is changing Traditions, Lifestyles, Values, Attitudes, Beliefs, Tastes, Patterns of behavior
Political-LegalLaws, Regulations, Judicial decisions, Political forces, Taxation, Minimum wage rates/ laws, Product labeling and safety laws
TechnologicalResearch and development, Organizational work processes, Computerization
Review the above sections and label Opportunities and/or Threats
Part VI Strategic Formulation
Match the internal strengths and weaknesses with the external opportunities and threats the organization is facing—what you want to focus on.
Part VII Strategic Implementation
List possible alternatives on the corporate, competitive, and functional levels, to the issue you have identified for this organization.
Part VIII Strategic Evaluation
Describe the type of evaluation you will conduct, based on the issue and alternatives you have identified.
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