Research Study
During the first week of class, each team must identify a local company to work with. The company manager needs to be willing to be interviewed (to get their perspective on why customers are attracted to the company’s products/ services). You will also need to interview customers (as well as competitor’s customers).
Research Study
For this assignment, the team should document the process they went through to identify potential clients, how the client was contacted, the conversation and any other communication you had with the company, and any concerns about the client (issues that might make the project difficult to do). You should indicate that you have communicated the commitments with the client and that they are willing to go through this process. (To get a better idea of what the company is committing to, read the syllabus and assignment descriptions carefully).